What is Viewers Engagement Rate (VER) — and how is it different from ER?

Where ER is measured against total followers, VER is measured against actual viewers. It tells you how compelling the content was for the people who actually saw it — a more precise signal of resonance.

VER = Likes ÷ Impressions

A creator with modest reach but a high VER is producing content that lands — and that's often more valuable than raw numbers suggest.