What metrics are available at the campaign level?

Campaigns aggregate everything across all profiles and activations. You'll see totals and averages for impressions, engagements, comments, saves, shares, clicks, and budget. Rate metrics like ER, VR, and VER are also calculated at the campaign level, alongside CPM and EMV. The Insights section lets you compare across multiple campaigns at once — useful for spotting patterns and benchmarking over time.