Once CIMS is connected, you can ask your AI assistant to search and analyse creators using CIMS.
Use natural language and describe what you are looking for.
Give specific search criteria
For better results, include:
- Platform
- Country or market
- Creator category or niche
- Follower range
- Average-view requirement
- Engagement requirements
- Audience requirements
For example:
Find Swedish Instagram creators in beauty with 50k–150k followers and at least 50k average views.
You can then narrow the results:
Compare the 10 most relevant creators and show engagement rate and Nordic audience share.
Analyse a creator
You can ask for information about a specific creator:
Pull the CIMS profile for @handle and summarise engagement rate, average views and audience split by country and age.
Compare creators
You can ask your AI assistant to compare several creators:
Compare these five creators side by side. Include followers, average views, engagement rate and audience demographics.
You can also provide requirements:
Flag anyone below 3% engagement or under 60% Nordic audience.
Start from a campaign brief
You can give your AI assistant a campaign brief and ask it to turn the brief into creator-search criteria.
For example:
Here is our campaign brief. Suggest creator criteria for CIMS and run a first search against them.
This can help turn campaign requirements into a more structured creator search.
How CIMS calculates average views
CIMS average views are based on a creator's 30 most recent posts.
When you search or compare creators using average views, this is the CIMS metric being used.
Instagram searches
Instagram supports additional filters including:
- Interests
- Brands
- Account type
These filters apply to Instagram.
TikTok and YouTube searches
TikTok and YouTube searches rely more heavily on:
- Bio keywords
- Caption keywords
- Hashtags
For bio searches, use one keyword at a time.
Do not assume that Instagram-specific interest, brand or account-type filters are available for TikTok or YouTube.
Recommended workflow
For efficient creator research:
- Start with your campaign requirements.
- Search for creators matching the requirements.
- Narrow the results to a shortlist.
- Analyse the full profiles of the shortlisted creators.
This approach also helps reduce unnecessary credit usage.